From "L.A. Fashion 79," August 24, 1979
Fashion used to be a dead issue in L.A. We were too far from Paris to care what they were doing, and had left New York so we could stop worrying about looking chic . . . But times have changed. Womens Wear Daily frequently devotes entire issues to California design. Many California designers are selling heavily to New York. The fashion establishment is quickly realizing that American design can no longer be exclusively defined by the New York collections. L.A. has created its own fashion aesthetic, and the rest of the world is buying it.
The many designers living and working in L.A. are producing distinctly individual fashions, but they share some things in common.
They are influenced by our climate, which lets us wear clothes for fun more than protection . . . They are influenced by the Orient. L.A.s Far Eastern cultural heritage is rich and inescapable Thai, Korean, Vietnamese, Japanese and Chinese. This shows up in the calligraphic hand-painting on T-shirts and jackets. It shows up in the Japanese trinkets and plastic toys that have become the new costume jewelry. It shows up everywhere. In fact, many of the best young L.A. designers are Oriental.
They are influenced by the rock culture. We are, after all, living in the record-industry center of the world . . The New Wave rock music of the 80s is happening in L.A., and it is reflected in a new fashion aesthetic all its own. . . . The L.A. New Wave look borrows from Hollywood Spandex, sequins, Day-glo colors . . .These clothes are a rejection of elegance torn T-shirts, safety-pin necklaces. But they are an affirmation that getting dressed is a fun, un-boring form of artistic self-expression. By dressing in a highly artificial manner, these people are making a strong statement. Its hard to ignore a guy with slicked-back fuchsia hair, black spandex pants, printed shirt, wing-tipped sunglasses and earrings . . .
California fashion is blowing across the country like a fresh breeze. It succeeds where the stiff shoulders and peplum waists of this years haute couture fail, and the fashion industry is coming to realize that it sells.
FROM STYLE, July 11, 1980
It was one of those occasions that make me love L.A. The Beverly Hills beauties and the near beauties and the former beauties had gathered at Orsinis, their blond hair expensively coiffed, their sculptured nails unchipped. Looks that only money can buy. Electronic Satie provided the perfect background music for the velvet couches, the imported wallpaper, the caviar canapes . . . Richard Tyler, the once-renegade fashion spirit, was doing a fashion show benefit for a chic charity having risen from the L.A. avant-garde to design costumes for Allan Carrs film Cant Stop the Music . . . and now this. Tyler still has some of the best crazy ideas around, and the show was glorious fun lots of great models, terrific choreography.
Big Boy Medlin, writer, March 14, 1980
When asked to explain his fashion philosophy, Big told us, "Ive always believed that if you get dressed to go out for dinner, you should spend more for the meal than you did for the clothes." He optimistically predicts that "in the 80s, the mature abdominal region will be a mark of beauty in the male of the species."
From "The Rise of Melrose," December 26, 1980
Melrose Avenue has gotten so tony and trendy, its starting to rival Beverly Hills. Mitsu Sato, co-owner of the Platoon Hair Salon, and Patrick Terrail of Ma Maison have even put together the Melrose Avenue Association, with a membership of more than 60 businesses and plans to launch a magazine called (are you ready for this?) West Hollywood.
From New Latino, November 27, 1981
Say you read it first in the L.A. Weekly. We have it on good authority that the next big fashion fad will be Latino-inspired . . . The pirates and poets have already begun to dance off into the wings, and its not impossible to imagine that Carmen Miranda and her zoot-suited admirers will dance in right on cue.