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It is, however, about money. Copley paid a whopping $17 million for The Outlook in 1983, Ganezer says, and if he is able to re-create even a fraction of that net worth, the effort will be a success.
To make it work, Ganezer has kicked off a campaign to get 7,500 Santa Monicans to sign up in advance for one-year subscriptions. At a rate of $78 each, that would make $585,000 - Ganezer says he'll be happy with 15 percent of that in cash - to entice the necessary investors and advertisers to get the new paper off the ground.
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